Answers to the questions the business asks
Why conversion dropped, which customers are leaving, where orders get lost. Analysis on linked data, not on an export from one system.
01Builder
Sketch your data architecture
Pick sources and goals — the diagram appears on the right straight away: sources, pipeline, warehouse, BI and outputs.
Preliminary architectureNodes: 10
- CRM → ETL · ELT
- Billing → ETL · ELT
- Website · events → ETL · ELT
- ETL · ELT → Data quality checks
- Data quality checks → Data Warehouse
- Data Warehouse → Data marts
- Data marts → BI layer · metrics
- BI layer · metrics → Dashboards, Alerts
- Dashboards
- Alerts
SOURCES CRM · Billing · Website · events PIPELINE 3 connectors · Scheduled / incremental loads · Deduplication · validation · reference data STORAGE Data Warehouse (PostgreSQL or ClickHouse by volume) · Data marts per department OUTPUTS Dashboards · Alerts
This is a preliminary outline. The architecture may change once we look at your sources.
02Analytics
Typical studies
Cohorts and retention, customer segmentation, churn analysis, sales funnel, operations load, market analysis.
04Contact
Let’s look at your data
Five questions and you get a preliminary data architecture and a first step. Or just write to us.
Preliminary data architecture
Step 1 of 6